Double Wear is a foundation that perfects the skin. The campaign that I directed was about giving women control and confidence despite the chaos of daily life. It’s also about the amazing women who put their best face forward no matter the situation they’re in. “You can’t control everything in life… But you can control your make-up”.
Austin Westberg is an ecommerce consultancy practice for luxury brands and retailers, based in London and Stockholm. I had a great pleasure to create their full brand ID: logo design, website design, collateral materials and illustrations.
Personalities are multi-faceted, never one dimensional. And Sunglass Hut is the only destination where you can express all the glorious Shades of You. In 2016, we’ve refreshed Sunglass Hut branding in order to communicate their new creative platform, Shades of You.
Together with: Heather Schmitz (associate creative director / writer), James Robinson (ECD), Daniel Aguinaga (writer), George Widodo (art director), Matthew Heckart (designer), Mariano Vivanco (photographer), Jillian Martin (video director).
Talent: Georgia May Jagger and Vanessa Lee.
"Shades Of You" video; dir. Jillian Martin
Kisua for 8 "Made Of Africa" campaign
Role: concept, video and creative direction, layout.
KISUA is a unique, pan-African brand that delivers the continent's biggest fashion talent to the world. In 2015, KISUA collaborated with Italian brand 8 to create the "Made Of Africa" collection, sold exclusively on yoox.com and KISUA's own e-commerce site.
I had a great pleasure to conceptualize and direct the "Made Of Africa" campaign, which was shot in Cape Town with Congolese talent Joelle Kayembe.
Together with: Johannie van As (writer), Danica Lepen (KISUA creative director) and Theresa Austin (KISUA strategist). Photography: Simon Deiner, Timmy Henny.
Kisua, Made of Africa video
"Singles Day" campaign.
Role: concept, art direction, photo art direction, design.
Singles Day is an annual Chinese celebration held on 11/11 - a holiday that became synonymous with online sales. Michael Kors is the first luxury brand to stand behind Singles Day with their social media messaging, bringing the holiday back to its original meaning: the celebration of the single lifestyle; and the affirmation of friendship, joy and being kind to yourself.
This Singles Day campaign rolled out as posts on Instagram, and had a story-telling editorial presence on DestinationKors.com.
Together with: Jennifer Livingstone (photographer), Anna Grun (junior digital designer) and Kayla Hutzler (copywriter).
& Other Stories
& Other Stories
Pitch project (not published)
Role: creative direction, motion design
Social media campaign for & Other Stories summer accessories.
Together with photographer Anna Morgowicz (annamorgowicz.com)
Role: art direction, design
Photographer: Max Abadian
ABSOLUT HOST is the ultimate party destination, with Absolut being the driving force behind great parties with great friends.
With the party becoming a much more collaborative endeavor among friends, ABSOLUT HOST reinvents their event planning platform from the ground up to match their consumers’ behavior.
Every party has three stages: the before, the during, and the after. You invite your friends, you party together, then you talk about what happened together after it’s over. This platform will be integrated with each stage.
ABSOLUT HOST's users create the party, experience the party and then can relieve the party, all within one Absolut Host site.
ON by Old Navy
Brand refresh & repositioning proposal for Old Navy's "Activewear".
Role: concept, art direction, design.
You don’t need to be told that being active is good for you. We all heard Michelle Obama. But it’s hard to find the time or the energy to workout. Plus, it always feels like work. Now it doesn’t have to.
‘ON’ by Old Navy is all about injecting a whole lot of fun into fitness.
The ‘ON’ apple doesn’t fall far from the Old Navy tree. ‘ON’ captures the ‘fun for all’ positioning and ‘feel good’ effect while also introducing something totally unique to the Old Navy portfolio: a range of high quality performance wear for all.
‘ON’ is the ultimate fun active wear brand.
Together with Annie Chiu (copywriter) and Brandon Pierce (creative director).