Austin Westberg is an ecommerce consultancy practice for luxury brands and retailers, based in London and Stockholm. I had a great pleasure to create their full brand ID: logo design, website design, collateral materials and illustrations.
Role: concept, video and creative direction, layout.
KISUA is a unique, pan-African brand that delivers the continent's biggest fashion talent to the world. In 2015, KISUA collaborated with Italian brand 8 to create the "Made Of Africa" collection, sold exclusively on yoox.com and KISUA's own e-commerce site.
I had a great pleasure to conceptualize and direct the "Made Of Africa" campaign, which was shot in Cape Town with Congolese talent Joelle Kayembe.
Together with: Johannie van As (writer), Danica Lepen (KISUA creative director) and Theresa Austin (KISUA strategist). Photography: Simon Deiner, Timmy Henny.
Kisua, Made of Africa video
"Shades Of You" campaign.
Role: associate creative director; art director.
Personalities are multi-faceted, never one dimensional. And Sunglass Hut is the only destination where you can express all the glorious Shades of You. In 2016, we’ve refreshed Sunglass Hut branding in order to communicate their new creative platform, Shades of You.
Together with: Heather Schmitz (associate creative director / writer), James Robinson (ECD), Daniel Aguinaga (writer), George Widodo (art director), Matthew Heckart (designer), Mariano Vivanco (photographer), Jillian Martin (video director).
Talent: Georgia May Jagger and Vanessa Lee.
"Shades Of You" video; dir. Jillian Martin
"Singles Day" campaign.
Role: concept, art direction, photo art direction, design.
Singles Day is an annual Chinese celebration held on 11/11 - a holiday that became synonymous with online sales. Michael Kors is the first luxury brand to stand behind Singles Day with their social media messaging, bringing the holiday back to its original meaning: the celebration of the single lifestyle; and the affirmation of friendship, joy and being kind to yourself.
This Singles Day campaign rolled out as posts on Instagram, and had a story-telling editorial presence on DestinationKors.com.
Together with: Jennifer Livingstone (photographer), Anna Grun (junior digital designer) and Kayla Hutzler (copywriter).
& Other Stories
& Other Stories
Pitch project (not published)
Role: creative direction, motion design
Social media campaign for & Other Stories summer accessories.
Together with photographer Anna Morgowicz (annamorgowicz.com)
Fashion blank - editorial
Role: concept, art direction
Together with: Anna Morgowicz (photographer), Lauren Jantz (art director) and Ben Speaker (writer).
Hair by Joey George, make-up by Gitte Guldhammer; models: Tess Richardson and Djanice Duarte.
Role: art direction, design
Photographer: Max Abadian
ABSOLUT HOST is the ultimate party destination, with Absolut being the driving force behind great parties with great friends.
With the party becoming a much more collaborative endeavor among friends, ABSOLUT HOST reinvents their event planning platform from the ground up to match their consumers’ behavior.
Every party has three stages: the before, the during, and the after. You invite your friends, you party together, then you talk about what happened together after it’s over. This platform will be integrated with each stage.
ABSOLUT HOST's users create the party, experience the party and then can relieve the party, all within one Absolut Host site.
Dahlia - short film
Role: director, co-writer
On a hot summer day, out of boredom two girls break into a stranger's empty house, setting in motion unintended consequences for the house's owners and themselves. A story of misbehavior, miscommunication and misinterpretation.
At this moment only the trailer is available for viewing - I'll publish the full length video after the film festival circuit.
Together with Todd Antonio Somodevilla (director of photography, co-writer) and Astrid Kille / Tiger Media (producer)