Double Wear is a foundation that perfects the skin. The campaign that I directed was about giving women control and confidence despite the chaos of daily life. It’s also about the amazing women who put their best face forward no matter the situation they’re in. “You can’t control everything in life… But you can control your make-up”.
Austin Westberg is an ecommerce consultancy practice for luxury brands and retailers, based in London and Stockholm. I had a great pleasure to create their full brand ID: logo design, website design, collateral materials and illustrations.
Role: concept, video and creative direction, layout.
KISUA is a unique, pan-African brand that delivers the continent's biggest fashion talent to the world. In 2015, KISUA collaborated with Italian brand 8 to create the "Made Of Africa" collection, sold exclusively on yoox.com and KISUA's own e-commerce site.
I had a great pleasure to conceptualize and direct the "Made Of Africa" campaign, which was shot in Cape Town with Congolese talent Joelle Kayembe.
Together with: Johannie van As (writer), Danica Lepen (KISUA creative director) and Theresa Austin (KISUA strategist). Photography: Simon Deiner, Timmy Henny.
Laverbread (Welsh: bara lafwr) is a traditional Welsh dish made from seaweed. To make laverbread, the seaweed is boiled for several hours, then pureed. This preparation process results in gelatinous paste that is then canned and sold as an unassuming staple food.
To introduce laverbread to the world, we turned ordinary Welsh seaweed dish into premium product, “Bara Lafwr”. Bara Lawfr targets sophisticated international audience. New definition of luxury is experiences above status symbols.
With this strategy in mind, we came up with “The Taste Of Rugged Refine”.
Together with Dan Chandler (co-creative director, writer) and Dan Rees (concept)
Papaya Films Original Series, episode 14
Role: film director, writer
What makes a woman desired? What is expression? What comes naturally? I traveled to Buffalo, NY to find alternative meanings of beauty.
Production company: Papaya Films, Office Halada Inc
Personalities are multi-faceted, never one dimensional. And Sunglass Hut is the only destination where you can express all the glorious Shades of You. In 2016, we’ve refreshed Sunglass Hut branding in order to communicate their new creative platform, Shades of You.
Together with: Heather Schmitz (associate creative director / writer), James Robinson (ECD), Daniel Aguinaga (writer), George Widodo (art director), Matthew Heckart (designer), Mariano Vivanco (photographer), Jillian Martin (video director).
Talent: Georgia May Jagger and Vanessa Lee.
"Shades Of You" video; dir. Jillian Martin
"Singles Day" campaign.
Role: concept, art direction, photo art direction, design.
Singles Day is an annual Chinese celebration held on 11/11 - a holiday that became synonymous with online sales. Michael Kors is the first luxury brand to stand behind Singles Day with their social media messaging, bringing the holiday back to its original meaning: the celebration of the single lifestyle; and the affirmation of friendship, joy and being kind to yourself.
This Singles Day campaign rolled out as posts on Instagram, and had a story-telling editorial presence on DestinationKors.com.
Together with: Jennifer Livingstone (photographer), Anna Grun (junior digital designer) and Kayla Hutzler (copywriter).
& Other Stories
& Other Stories
Pitch project (not published)
Role: creative direction, motion design
Social media campaign for & Other Stories summer accessories.
Together with photographer Anna Morgowicz (annamorgowicz.com)
Role: art direction, design
Photographer: Max Abadian
Outdoor and print campaign for ABSOLUT HOST - the ultimate party destination, with Absolut being the driving force behind great parties with great friends.
Absolut Open Canvas
Role: book design & art direction, layout
In the summer of 2013, a group of extraordinary artists from all over the world came together for one purpose: Open Canvas. In New York and San Francisco, two city blocks were painted completely white, creating a canvas for 53 fine artists to bring their creativity to the streets. Through a myriad of mediums - from paintings to installations to live per formances - this group of artists transformed the streets, walls, parking lots, shop windows, parked trucks, and sidewalk benches into interactive outdoor art exhibition.
This urban transformation marked a launch of Absolut Vodka’s “Transform Today” platform on the US market.
For the Open Canvas events, I created informative map that also served as a mini-guide to contemporary art scene. After the event I designed the Open Canvas book that captures this immersive experience of events.
Fashion blank - editorial
Role: concept, art direction
Together with: Anna Morgowicz (photographer), Lauren Jantz (art director) and Ben Speaker (writer).
Hair by Joey George, make-up by Gitte Guldhammer; models: Tess Richardson and Djanice Duarte.