Social media campaign for & Other Stories summer accessories.
Together with photographer Anna Morgowicz (annamorgowicz.com)
"Singles Day" campaign.
Role: concept, art direction, photo art direction, design.
Singles Day is an annual Chinese celebration held on 11/11 - a holiday that became synonymous with online sales. Michael Kors is the first luxury brand to stand behind Singles Day with their social media messaging, bringing the holiday back to its original meaning: the celebration of the single lifestyle; and the affirmation of friendship, joy and being kind to yourself.
This Singles Day campaign rolled out as posts on Instagram, and had a story-telling editorial presence on DestinationKors.com.
Together with: Jennifer Livingstone (photographer), Anna Grun (junior digital designer) and Kayla Hutzler (copywriter).
KISUA is a unique, pan-African brand that delivers the continent's biggest fashion talent to the world. In 2015, KISUA collaborated with Italian brand 8 to create the "Made Of Africa" collection, sold exclusively on yoox.com and KISUA's own e-commerce site.
I had the great pleasure to conceptualize and direct the "Made Of Africa" campaign, which was shot in Cape Town with Congolese talent Joelle Kayembe.
Together with: Johannie van As (copywriter) and Danica Lepen (KISUA creative director, styling). Photography: Simon Deiner, Timmy Henny.
Role: concept, art direction, design (print + digital).
"Move with beauty" platform that we created shifts Estée Lauder's spotlight towards a bit younger, yet still sophisticated, audience. We came up with a holistic new approach that includes a new tagline, loyalty program, flagship store redesign, print, digital and OOH.
Together with: Heather Schmitz (copywriter), Dan Brooks (creative director), and Sid Lee Architecture team.
Winterfresh "Brings you closer" campaign
Role: concept, script, art direction, TV + print.
Winterfresh is an established breath-freshening gum. With the new campaign we tried to shift its perception from the "breath-freshener" to the "community-builder" - a product that actually brings people closer together.
Together with Kamil Redestowicz (copywriter) and Przemek Bogdanowicz (executive creative director).
Dir. Amanda Evans
Dir. Jonnie Ross
Role: art direction, design
Photographer: Max Abadian
ABSOLUT HOST is the ultimate party destination, with Absolut being the driving force behind great parties with great friends.
With the party becoming a much more collaborative endeavor among friends, ABSOLUT HOST reinvents their event planning platform from the ground up to match their consumers’ behavior.
Every party has three stages: the before, the during, and the after. You invite your friends, you party together, then you talk about what happened together after it’s over. This platform will be integrated with each stage.
ABSOLUT HOST's users create the party, experience the party and then can relieve the party, all within one Absolut Host site.
Absolut Open Canvas
Role: book design & art direction, layout
In the summer of 2013, a group of extraordinary artists from all over the world came together for one purpose: Open Canvas. In New York and San Francisco, two city blocks were painted completely white, creating a canvas for 53 fine artists to bring their creativity to the streets. Through a myriad of mediums - from paintings to installations to live per formances - this group of artists transformed the streets, walls, parking lots, shop windows, parked trucks, and sidewalk benches into interactive outdoor art exhibition.
This urban transformation marked a launch of Absolut Vodka’s “Transform Today” platform on the US market.
For the Open Canvas events, I created informative map that also served as a mini-guide to contemporary art scene. After the event I designed the Open Canvas book that captures this immersive experience of events.
Role: creative direction, photography, logo design
Junes are fresh tote bags made of light and durable mesh fabric. Established in El Paso, TX, Junes are produced with sustainability and social responsibility in mind.
I had the great pleasure to help create Junes' identity from day one, from scratch. From designing Junes logo; shaping its tone of voice; I also directed and photographed Junes launch collection.
Models: Janean Mann, Gregory Joseph. Shot in Brooklyn, NY
Role: art director, designer, illustrator.
"Next is..." poster campaign for Google.
Together with: Dan Chandler (copywriter, creative director)
Bara Lafwr, product concept
Role: co-creative director, designer
Laverbread (Welsh: bara lafwr) is a traditional Welsh dish made from seaweed. To make laverbread, the seaweed is boiled for several hours, then pureed. This preparation process results in gelatinous paste that is then canned and sold as an unassuming staple food.
To introduce laverbread to the world, we turned ordinary Welsh seaweed dish into premium product, “Bara Lafwr”. Bara Lawfr targets sophisticated international audience. New definition of luxury is experiences above status symbols.
With this strategy in mind, we came up with “The Taste Of Rugged Refine”.
Together with Dan Chandler (co-creative director, writer) and Dan Rees (concept)
Role: concept,design, illustration
Some time ago I learned how to do screen prints (At the Manhattan Graphics Center). I've loved printing t-shirts ever since. I started the "objects" series, like the "Survival Kit" or the "Bowling Kit".
Models: Janet S. Kim, Dan Brooks, Neil Somodevilla, Todd Somodevilla.
Role: concept, design, illustration.
Dahlia - short film
Role: director, co-writer
On a hot summer day, out of boredom two girls break into a stranger's empty house, setting in motion unintended consequences for the house's owners and themselves. A story of misbehavior, miscommunication and misinterpretation.
At this moment only the trailer is available for viewing - I'll publish the full length video after the film festival circuit.
Together with Todd Antonio Somodevilla (director of photography, co-writer) and Astrid Kille / Tiger Media (producer)
Abalimi - documentary
Role: director, writer, producer
"Abalimi" is a short (20 min.) documentary about Xhosa gardeners in the townships of Cape Town, South Africa.
Awards: 1st runner up at the Poverty Cure Festival in NYC in 2013.
Together with Todd Somodevilla (director of photography, co-producer). Original score: Scott Interrante.
Sea Pavilion - short film
Role: director, writer, producer
An innocent picnic turns surreal when curiosity leads to the uncovering of secrets hidden in the decrepit yet beautiful ruins of a seaside pavilion. Filmed in eerie and picturesque Macassar, South Africa, where the dunes have half-buried a once vibrant recreation park, a young couple learns that some dark corners should not be revealed in the light of day.
"Sea Pavilion" has been broadcasted with "On Story" show on PBS World.
Awards: Audience Award at the Brooklyn Film Festival, 2012.
Together with Todd Somodevilla (director of photography, co-director, co-producer). Original score: Scott Interrante.